It can get difficult for you to decide the right packaging options as a business owner. In order to avoid packaging mistakes and make the shipping process smooth, here are 6 steps for making the right packaging choices. Keep reading the blog to find out more!
1. Learn from Your Customers and Competitors
To do anything the right way, the first thing you need to know is how it’s being done already. Similarly, if you want to make a mark in the packaging industry, you need to have a market survey to analyze your competitors. Learning from your competitors’ mistakes and lessons would not only save you from many problems but would also save you time.
So, the first and foremost thing to do while bringing your packaging brand on the map is to do a smart competitor analysis. Use competitor analysis tools to find out what packaging choices your competitors have made.
Similarly, the end goal and ultimate priority of any business brand is to satisfy the customers. So keep hearing feedback from your customers regularly on social media platforms. Conduct any customer-engaging activities to know about your customer’s needs and their valuable review.
2. Choose the Right Materials
Having the right materials fit to withstand any kind of harsh and unfavorable conditions is the primary step to take. Pick reliable packaging materials, which can ensure safe and secure packaging of the products during shipping.
Appropriate sturdy packaging materials would keep the products intact during the transit by safely going to the customer’s doorstep. This would enhance the customer’s joyful experience of receiving the much-awaited parcel.
The most appropriate paper materials like corrugated cardboard, corrugated kraft, and rigid stock materials offer a safe transfer of your products. All these durable packaging boxes are very heavy-duty and keep the products safe throughout shipping.
3. Pick the Best Styles
Shipping boxes are particularly designed to endure extended and heavy-duty shipping from any part of the world. These packaging boxes are well-built, convenient, and easily stackable. These shipping boxes are specifically designed in a way to occupy less space and are stockpiled.
The most appropriate designs for packaging boxes used to carry out safe shipping include
- Tuck Boxes
- Mailer Boxes
- Tab Locks
- Snap Locks
- Draw Slide Boxes
Mailer boxes are the most apt packaging boxes, which are specially curated for shipping purposes. The simple yet effective and easy-to-use mechanism of mailer boxes with a roll-end tuck mechanism, not only keeps the contained items safe. But it also enhances the customer’s experience to open the mailer box by providing large conveniences.
4. Add Protective Inserts
Shipping boxes are imparted with protective inserts like EVA foam, corrugated liners, cardboard partitions, bubble wrap, shredded paper, etc. All these protective inserts provide high-end security to valuable and delicate items packed inside the branded shipping boxes.
Other than providing enhanced security, protective inserts also add value to the product packed by giving it a more exclusive appeal. The secondary packaging makes the product more premium by adding more protective layers to it.
All these stages of unleashing all the outer covering layers while unraveling the ordered item enhance the customer’s unpacking experience. Compare different types of packaging inserts so you can pick the ones that meet your specific needs.
5. Print Your Branded Elements
Get your brand logo printed on the shipping boxes by using the offset printing technique. Branding done right on the shipping boxes gives your boxes your identity. So that the customers can notice your brand and your brand becomes recognizable to them. This would help the customer to recall your brand.
Give your shipping boxes your identity by getting your brand name printed on the boxes. Customize your boxes in whichever way you like. Add the graphics and color schemes, which reflect your brand persona to your shipping boxes. Because your packaging boxes are the communication tools between your customers and your brand, which are helpful in brand recalling.
6. Focus on the Unboxing Experience
For any brand in the world, it’s all about putting your customers first and preferring their satisfaction and ease. So, focusing on providing your customers with the best possible experience is the ultimate goal. In order to enhance the pleasant experience of your customers receiving their most sought-after parcels, enhancing their experience of unboxing their much-awaited parcel would serve as a cherry on top.
So be mindful to provide easy and convenient designs of shipping boxes to your customers, which are highly user-friendly. Add protective layers to the shipping boxes along with the protective inserts to surprise the customers. Allow your customers to undergo the enchanting journey of unpacking their parcels by unsealing various protective layers of secondary packaging.
Also Read: How Custom Stand Up Pouches Are Revolutionizing Product Packaging
Conclusion
Ensuring the smooth transit of the shipping boxes is the most important aim of every packaging brand in the world. Be mindful of the important steps to make the shipping process more easier and flawless. Do the shipping packaging rightly by using the right materials, and choosing the right designs of the boxes. Don’t miss out on any of the useful steps to make the shipping process safe and sound. This would leave a good long long-lasting impression on your customers by winning their trust.
